GROUPE MUTUEL
2021 | META DESIGN

Rebranding of Groupe Mutuel insurance.

A new approachable and authentic brand identity

With Groupe Mutuel, we soon realised that the brand required a refresh that would better reflect their true essence, including the inherent empathy and the warmth in their company culture.

As a result, we refined their brand architecture and defined a new brand identity that touched on visual, verbal and sound. Our lively colour palette, human pictos and overall fresh and engaging photography and graphic system immediately gave the brand an approachable and authentic feel.