DIDI
2017 | META DESIGN

Campaign idea for DIDI, the Uber equivalent in China.
With Isabelle Carvalho and Paola Chizzolini

CAMPAIGN IDEA

Mobility is the essence of life: you live, you move. First you define where you are, then where you want to go next.
In your mind, you will always visualise yourself perfectly at your destination.

What counts for you in that moment, your objective.
Until teleportation is made possible, Didi is the best solution to bring you where you wish to be in a fast, smooth and seamless way.