Teoxane

Brand Platform

The Teoxane Drop: small acts that can be life-changing.

Publicis Groupe Lausanne, hand-in-hand with Teoxane, created a refined strategy that led to a communication platform with a strong creative idea: The Teoxane Drop. The Teoxane Drop highlighted how small beauty acts can make a huge impact on how you look and feel, lowering the fear barrier, demonstrating the effectiveness of the science, while elevating a powerful Teoxane symbol.

This idea resulted in a new platform, including a new visual and verbal language. Our platform expressed Teoxane's scientific expertise and values in an authentic, reassuring and human way, allowing us to create consistent and engaging assets.

Photography: Max Threlfall